Director of Implementation
Tracking has to be on track so that data can reveal the multi-layered story of users’ conversion paths. As Director of Implementation, Laura has been involved in online ad operations and implementation for over a decade.
She created QA programs and Best Practices to ensure tracking is implemented correctly so data can flow effortlessly from homepage to conversion. She has supported multi-million-dollar clients in hospitality, ecommerce, and banking, and enjoys building bridges between clients’ dev teams and Chief’s marvelous Media and Technology Teams.
When she’s not online, Laura’s performing in new musicals and plays Off Broadway and filming episodes for her web series, Laura Loves NY.