Rug Doctor – Chief Media

Rug Doctor

Chief Media was tasked with launching a new Rug Doctor product across all media platforms, in addition to driving consumers to select locations for Rug Doctor Rental.

For their new product, we executed a cross-platform strategy, utilizing television, radio, paid search, and Facebook to introduce FlexClean to the market.

For their core offering, we increased rental sales in select markets by utilizing Facebook and paid search campaigns, in addition to local and national radio.

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