Media – Chief Media

Legal but Limited – Sports Gambling Opportunities for Advertisers

man watching soccer on tv

In broad strokes, all US states are now free to legalize sports betting. New Jersey was the state that brought the action leading to a nationwide domino effect that began in May 2018. It is now one of many states where sports betting is legal or pending official kickoff. Around 20 states are still in the process with pending legislation. The remaining few states have taken no action, signaling they have no current plans to bring legal gambling to their state’s agenda. With the majority of US states putting their cards on the legal wagering table, there’s a lot at stake. Americans bet around 150 billion dollars illegally, so the argument for legalization has the familiar ring of the marijuana rationale. If the economic reality is that people are engaging illegally, why not redirect those activities into legal avenues that could then be regulated and taxed for the benefit of the state? For example, in New Jersey, the results of legalization of sports gambling have been positive in terms of jobs and new state revenue, creating 3,300 new full-time jobs and $200 million from a completely new funding mechanism. The monopoly enjoyed by Nevada for decades is close to being history as New Jersey makes a credible play for the number one position in sports gaming in the US. Elsewhere the results have been dicey, with many states seeing a disappointing disconnect between projections and real numbers. In some cases, it’s not even in the ballpark as the actual revenue falls far short of expectations. Still, the promise of big gains is hard for states to ignore with analysts floating the possibility that this change in legislation may lead to a $400 billion industry.

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Listen Up! Podcast Reach is on the Rise

man and woman on a podcast

It’s no secret that podcasts draw listeners into their programming in the latest and greatest ways! They’re a medium where the consumer is literally all ears and hanging onto every word, therefore a perfect forum for creating brand awareness! Because listeners see the advertisers who provide the support structures ensuring the survival of a trusted host, or much-loved show, as more friend than foe, there is a receptivity to ads that is unheard of in the hyper-competitive fight for eyeballs that advertisers face every day. In fact, 78% of polled listeners reported that they are okay with podcast ads and understand that shows need this sort of funding. Equally significant is the statistic that 67% remember brands and products from their podcast show ads. Podcast listeners are typically gender-balanced and fairly educated, always looking to learn more! Additionally, the most exciting statistic to sponsors is that 63% of listeners made a purchase as a result of exposure to an ad during a podcast.

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Pinterest Perfect Advertising

woman on phone with pinterest logo

Exposure on Pinterest comes from inspiring users hitting the “share the pin” button as often as possible, allowing the platform to connect potential customers with page links and networks, showcasing products and websites. Success means motivating the pinner to take action that makes them part of your advertising team. Promoting on social often means paying on a cost per view basis, but Pinterest charges on cost per click making it more comparable to direct response marketing where campaign goals are action-oriented. Unlike other social media platforms, video ads automatically autoplay on Pinterest, maximizing the viewing potential of the creative and increasing the odds of engagement. Plus, on Pinterest, you can choose the aspect ratio that best suits the creative that you want to present. Instead of worrying about cropping your creative to fit the page, and risk losing key visual cues, Pinterest allows more flexibility in video formats than Facebook and Instagram. Making Pinterest work for you still starts with visually appealing pins that help catch attention and inspire. A successful Pinterest Pin advises how to use a product or service, so in order to make the most of the medium one must disguise marketed pins as organic pins.

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Wake Up (Again) To Radio

streaming radio on smart phone

It may have been a long time since radio was any kind of a new kid on the block, but it’s the kid that hangs tough and still rolls with the cool kids despite its old-school status. The reality is that radio has managed to stay relevant. In 2019, radio keeps doing what radio does well by offering advertisers an affordable, efficient advertising platform in traditional media. In addition, today it can also leverage social media and app-driven technology through creative programming that is reaching new listeners nonstop. It’s not really about reinventing itself as much as expanding in response to the times and demands of the growing audio consumer base. Wondering what kind of numbers are we talking about? Thanks to the addition of content like podcasts and streaming audio, radio adds millions of new listeners every year.

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