Archive Archives - Chief Media

The Hartz Mountain Corporation Realizes Benefits From Chief Media’s New Continuum Platform

NEW YORK, NY, April 23, 2012 – The Hartz Mountain Corporation finds advertising success with Chief Media and their recently released Continuum 1.0 […]

Read More

Track the ROI of Media Spend More Effectively Using Chief Media’s Continuum Attribution Technology

How do you track results? Most marketers are spending a lot of money in national media, advertising their product or brand. Yet they […]

Read More

Chief Media Launches New Advertising Technology to Measure Media Efficiency

NEW YORK, NY, March 19, 2012 – Chief Media, a multi-layer full service Direct Response advertising agency, announced the beta launch of their […]

Read More

Scott Paternoster, CEO of Chief Media, Talks About the History of Chief Media and What Makes Us Different

Video Transcript (Edited): What is Chief Media? Chief Media is a media buying and management organization. We buy direct response media in Print, […]

Read More

Every Campaign Should Do a 4-to-1 Ratio

This article was originally published in the July 2010 edition of Channel Crossing: DRTV. Talk about the good old days in our industry, […]

Read More

How To Drive Retail and Direct Response

This article was originally published in the May 2010 edition of Channel Crossing: DRTV. Today, more and more direct response products are going […]

Read More

Electronic Retailer Interview with Scott Paternoster in The Direct Response Marketing Guide 2009

This article was originally published in Electronic Retailer’s Direct Response Marketing Guide 2009. Chief Media pioneers new ways to buy direct response media […]

Read More