Capabilities – Chief Media


Media Buying

Our buying power is super-charged by 20+ years in DRTV and advertising with first-mover innovation in digital.

Advanced TV

We use data-driven ad tech to pinpoint the right consumer audience for your message.

Retail Placement

We can get your product into the right stores to reach your target customer where they shop.

Digital Marketing

We have a talented in-house team of digital experts in search, social, email, and web development.

Analytics & Reporting

Get critical, detailed information, so you have a clear picture. You’ll never be in the dark.

Predictive Modeling

Where, when, and how–from cost and revenue projections to campaign allocation and performance.

ROI Optimization

Continuum enables sophisticated media-to-sales attribution and robust ROI measurement.

Market Research

Consumer behavior analysis and data that provides insights and gives a distinct competitive advantage.