Direct Response Marketing Blog - Chief Media

Listen Up! Podcast Reach is on the Rise

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The next generation of podcasting is here! Learn why brands are increasingly finding success with advertising on podcasts.

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Pinterest Perfect Advertising

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When it comes to social media, Pinterest isn’t necessarily an advertiser’s first thought. Here’s why brands should rethink Pinterest when it comes to sales.

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Ad Spending Trends for the 2019 Holiday Season

What advertisers need to know going into the 2019 Holiday Season.

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What’s Your Game? Sports Media Consumption in Fall 2019

It’s peak sports season, meaning NFL, MLB, NBA, and NHL fans are driving massive spikes in ad viewership and associated revenue. Is it time to make a play?

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Wake Up (Again) To Radio

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Radio may be one of the oldest mediums for advertisers, but it is still one of the best tools for reaching audiences and continues to grow.

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Marketing to Gen Z on TikTok

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Move over for the next big social media platform. Here’s why brands are excited about the marketing potential of Tik Tok.

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5 Direct Response Marketing Tips for Better Campaigns

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Direct response advertising is the most common and recognizable form of advertising there is. From coupons to billboards, consumers are inundated with ads on a daily basis so it takes more to be able to get them to act on purchasing your product or service. Before launching your next set of ads consider these five tips for creating more effective direct response campaigns and drive more business goals.

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Chief Media Transforms Programmatic TV Buying with New Advanced Audience Targeting for Linear TV

NEW YORK, NY, October 3, 2017 – Chief Media, a leading direct response marketing agency, announced today new technology innovations that provide marketers […]

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