Media Archives - Chief Media

Why Direct Response is the Key to Maximizing Ad ROI

Direct response advertising has been driving accountability in marketing for decades, giving direct response advertisers the edge when it comes to innovating, improving journey to purchase, and maximizing ROI.

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How to use direct mail to microtarget your target audience

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Direct mail is a tried and true tactic that is seeing growth as brands layer it with digital tactics. Here’s how it is finding continued success.

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5 Things to Know about Scaling Advertising Reach Efficiently

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Cross-channel campaigns are a proven way to drive reach, and one way to accomplish this is by turning television & print into additional channels for tracking metrics & behavior.

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CTV Measurement: The Value of Television Viewership Data

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Consumption of media continues to evolve, and it is important that marketers who expect accountability from media to understand all the dynamics that […]

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4 Simple Ways to Get More Out of Your Google Campaigns

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Google Ads techniques to help you take your campaigns from good to great. Consider your tools, set up tracking, reach the right audiences and more.

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OTT & CTV: What, Why, & How

An introduction to Over-The-Top and Connected TV and how brands should be considering using these channels for expanding reach alongside existing strategy.

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Legal but Limited – Sports Gambling Opportunities for Advertisers

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It is a brand new world when it comes to legal sports betting. Learn how the changing marketplace is creating new challenges and opportunities for brands.

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Listen Up! Podcast Reach is on the Rise

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The next generation of podcasting is here! Learn why brands are increasingly finding success with advertising on podcasts.

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Pinterest Perfect Advertising

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When it comes to social media, Pinterest isn’t necessarily an advertiser’s first thought. Here’s why brands should rethink Pinterest when it comes to sales.

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Wake Up (Again) To Radio

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Radio may be one of the oldest mediums for advertisers, but it is still one of the best tools for reaching audiences and continues to grow.

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