Direct Response Marketing Blog - Chief Media

CTV Measurement: The Value of Television Viewership Data

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Consumption of media continues to evolve, and it is important that marketers who expect accountability from media to understand all the dynamics that […]

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March Madness Advertising by the Numbers

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March Madness is one of the biggest sporting events of the year and is great opportunity for increasing reach for your campaigns.

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Your Advertising Sweet Spot this Easter Season

A look at how different brands have found success with Easter advertising and how brands should be approaching consumers this year.

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What Advertisers Should Know For Valentine’s Day

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Valentine’s Day is a billion dollar holiday, but

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Who Were The Biggest Ad Winners Of Super Bowl LIV

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Another great football season in the books. Another great Super Bowl? Well, that depends on your snack spreads dip selection, deals at the […]

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4 Simple Ways to Get More Out of Your Google Campaigns

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Google Ads techniques to help you take your campaigns from good to great. Consider your tools, set up tracking, reach the right audiences and more.

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Employee Spotlight Q&A: Matthew Chavez

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Originally a journalism major, Matt Chavez started his career out of college writing blog content for an ad agency in Delray Beach, Florida. […]

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Super Bowl 54 – What Advertisers Have Game?

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What advertisers are lining up for Super Bowl 54? Here’s our preview of which brands are buying into the biggest night of television of the year.

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Funnel Vision: 4 Ways To Improve Sales in 2020

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The first quarter of any year is filled with plans, projections and no small degree of urgency. There‚Äôs a lot of new stuff […]

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Cutting Back on Cookies – The Healthy Way to Retarget

Moving to People-Based Retargeting allows brands to serve more contextually relevant messaging to the right users without sacrificing impressions.

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