Direct Response Marketing Blog - Chief Media

Same Time Next Month? Consumers Say Yes to Subscriptions

subscription box

Subscription services have been on the rise for years only to expand more with the COVID-19 crisis. Here’s how different businesses set up subscriptions.

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Why Direct Response is the Key to Maximizing Ad ROI

Direct response advertising has been driving accountability in marketing for decades, giving direct response advertisers the edge when it comes to innovating, improving journey to purchase, and maximizing ROI.

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The Coupon Showdown: Paper or Digital?

Over 330 million coupons are redeemed each year, representing over $3 billion in savings. So what performs better — digital or paper coupons?

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Keeping Clean, Keeping Green: Do’s and Don’ts for a Successful CBD Campaign

Advertising options are limited when it comes to CBD products. However, there are plenty of highly successful ad channels that do allow CBD products – like display networks, native advertising, and digital out of home.

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How to use direct mail to microtarget your target audience

USPS truck outside of home on sunny day

Direct mail is a tried and true tactic that is seeing growth as brands layer it with digital tactics. Here’s how it is finding continued success.

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5 Things to Know about Scaling Advertising Reach Efficiently

kids watching tv

Cross-channel campaigns are a proven way to drive reach, and one way to accomplish this is by turning television & print into additional channels for tracking metrics & behavior.

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Employee Spotlight Q&A: Christine Adams


We sat down with Christine Adams, Chief Media’s Director of Operations, to discuss how she has seen direct response evolve & what brands should know today.

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CTV Measurement: The Value of Television Viewership Data

Two girls at home relaxing and watching tv together! Friends, sisters

Consumption of media continues to evolve, and it is important that marketers who expect accountability from media to understand all the dynamics that […]

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March Madness Advertising by the Numbers

John Paul Jones Arena

March Madness is one of the biggest sporting events of the year and is great opportunity for increasing reach for your campaigns.

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Your Advertising Sweet Spot this Easter Season

A look at how different brands have found success with Easter advertising and how brands should be approaching consumers this year.

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