Direct Response Marketing Blog - Chief Media

Funnel Vision: 4 Ways To Improve Sales in 2020

credit card and money sitting on top of smart devices

The first quarter of any year is filled with plans, projections and no small degree of urgency. There’s a lot of new stuff […]

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Cutting Back on Cookies – The Healthy Way to Retarget

Moving to People-Based Retargeting allows brands to serve more contextually relevant messaging to the right users without sacrificing impressions.

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Smart Speakers and The New Age of Audio

The advent of smart speakers brought a change to how people are interacting with the internet. Advertisers are still figuring out how to capitalize on audio-based content consumption.

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Why You Shouldn’t Buy Into The Attention Span Myth

paper saying attention please

Attention spans are seemingly getting shorter, but evidence suggests consumers have merely become better at filtering information.

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Why it’s Necessary to Implement Tracking Pixels

woman shopping online on a laptop. she has her credit card in hand.

In 2019, NPR reported that 76% of U.S. shoppers bought their products online, and according to the American Marketing Association, online shopping occurs […]

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Why Not Having A Responsive Web Design Is Killing Your Business

woman looking at phone to book hotel

Learn how not having a responsive website is killing the ability for some businesses to compete in the 21st century economy and how to fix it.

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The eComm Platform Plunge: How Deep Do You Need to Dive Before Deciding?

Deciding on a new eCommerce platform? Check out our comparison of top eComm platforms Shopify and WooCommerce to help you figure out what’s right for you.

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Attribution Battles and How to Pick a Winning Model

The attribution model you use will greatly impact your marketing strategy. Here’s how to determine what attribution model is right for your business.

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Why Print Is Not Dead For Brands

Take a look, it’s in a book (or magazine). As millennial readership grows, here’s why advertisers should take another look at print advertising.

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OTT & CTV: What, Why, & How

An introduction to Over-The-Top and Connected TV and how brands should be considering using these channels for expanding reach alongside existing strategy.

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