Direct Response Marketing Blog - Chief Media

Why Not Having A Responsive Web Design Is Killing Your Business

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Learn how not having a responsive website is killing the ability for some businesses to compete in the 21st century economy and how to fix it.

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The eComm Platform Plunge: How Deep Do You Need to Dive Before Deciding?

Deciding on a new eCommerce platform? Check out our comparison of top eComm platforms Shopify and WooCommerce to help you figure out what’s right for you.

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Attribution Battles and How to Pick a Winning Model

The attribution model you use will greatly impact your marketing strategy. Here’s how to determine what attribution model is right for your business.

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Why Print Is Not Dead For Brands

Take a look, it’s in a book (or magazine). As millennial readership grows, here’s why advertisers should take another look at print advertising.

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OTT & CTV: What, Why, & How

An introduction to Over-The-Top and Connected TV and how brands should be considering using these channels for expanding reach alongside existing strategy.

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The Art of Trend Jacking

Looking to make your brand more engaging on social media? Check out the right and wrong ways that brands jump on trending topics to raise awareness.

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Legal but Limited – Sports Gambling Opportunities for Advertisers

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It is a brand new world when it comes to legal sports betting. Learn how the changing marketplace is creating new challenges and opportunities for brands.

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Listen Up! Podcast Reach is on the Rise

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The next generation of podcasting is here! Learn why brands are increasingly finding success with advertising on podcasts.

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Pinterest Perfect Advertising

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When it comes to social media, Pinterest isn’t necessarily an advertiser’s first thought. Here’s why brands should rethink Pinterest when it comes to sales.

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Ad Spending Trends for the 2019 Holiday Season

What advertisers need to know going into the 2019 Holiday Season.

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