Blog - Chief Media

Digital Media Analyst

Chief Media seeks a Digital Media Analyst to provide measurement and audience insight support to our Digital team. The role of a Digital Media Analyst is to measure the value and effectiveness of digital media buys across our roster of clients. This position requires a self-starter and excellent communicator who can deliver high-quality work on short deadlines while managing multiple projects simultaneously. Working collaboratively with staff at all levels, you will ensure that Chief’s digital channels are performing at the highest levels and all paid efforts are as effective and efficient as possible to meet and exceed our business objectives.

Responsibilities:
• Generate insights through data and create a compelling story
• Run standard reports/ad hoc analyses and communicate results to the rest of the team/company with an emphasis on providing insights from the data and proving value to the advertiser
• Own a set of accounts and develop a deep understanding of the product overall through data
• Support digital account managers with day-to-day data needs
• Maintain, analyze, and optimize all Google Analytics (GA) accounts
• Evaluate analytics implementations currently in place and recommend improvements to optimize site interactions and conversions.
• Suggest, create, and execute A/B testing that drives fundamental improvements to the website experience.
• Work collaboratively with communications, marketing, development, design, and content experts to execute, analyze, and optimize digital marketing campaigns and website performance.
• Track and report on key digital trends and how Chief could leverage them to achieve our objectives.
• Proactively provide actionable recommendations for strategies and optimizations
• Assist in developing, testing and validating new tracking requirements
• Recommend website improvements and digital marketing strategies based on GA data to maximize conversions and achieve goals.
• Stay current with new advances and changes in digital analytics and the competitive landscape.

Requirements:
• Bachelor’s Degree in an analytical field such as statistics, mathematics, economics or computer science but all backgrounds considered
• 1-3 years relevant work
• Understanding of digital audience measurement. Prior experience with DR/Ecommerce measurement a plus
• Strong analytical and organizational skills with a strong attention to detail
• Advanced Excel skills – Pivot Tables, VLookUps, etc.
• Experience with web analytics platforms (Google Analytics or similar). Familiarity with Tableau a plus
• Interest and passion for numbers
• Prior experience with digital media research (search marketing measurement, audience development, social media measurement) preferred
• Excellent interpersonal, verbal, written communication and presentation skills
• Collaborative, organized project management and work style to support the needs and goals of organization.
• Ability to multitask and work under tight deadlines, as well as creatively solve problems and look for efficiencies and ways to improve digital systems
• Always curious

401K(Matching)

Company Medical

Vacation

Email Us Your Resume: Apply@chiefmedia.com

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Direct Response Account Executive

We seek a Direct Response Account Executive to oversee key account relationships. Candidates should have 5+ years’ experience in media account management in DRTV/General advertising media buying. Great aptitude for numbers, Excel (Advanced Level including pivot tables), PowerPoint and communication skills coupled with the ability to comfortably sell our services to new and existing clients. We expect the Direct Response Account Executive to have a clear understanding of the drivers for success for both our clients and Chief Media.

Responsibilities will include but are not limited to:

-Work closely with client to prepare media plans which may include TV, Radio, Print, OOH, Digital, events, and other initiatives.
-Analyze media alternatives to recommend how to best allocate the advertising budget.
-Help develop plan metrics, analysis, and related reports pertaining to KPIs.
-Responsible for project management and meeting day-to-day needs.
-Facilitate competitive analysis on a monthly, quarterly and annual basis.
-Develop agency points of view on media opportunities for submission to the client.
-Liaise with implementation teams (internal and external) to ensure that deliverables align with overall plan strategies; timelines are met, and are coordinated and presented holistically to client.
-Play a key role in client billing process to ensure accuracy.

Qualifications:

-At least 5+ years Account Executive, Media Buying /Planning and Business Development experience
-Bachelor’s Degree
-Experience taking a consultative approach with clients
-Experience expanding accounts, comfortable speaking with agency, Media Buyers, C-Level Execs, and many others within specific accounts
-Impeccable attention to detail and multi-tasking
-Experience in managing multiple LF, SF, PI, Online, Retail and Lead Generation campaigns
-Strong communication and interpersonal skills
-Fast-learner with demonstrated success in a fast-paced environment
-Microsoft Office Suite (Word, Excel, PowerPoint etc) is mandatory – Excel (Advanced Level including pivot tables)
-Must have strong organizational and analytical skills with the ability to contribute on multiple projects at once.
-Ability to work autonomously and in a group environment

401K(Matching)

Company Medical

Vacation

Email Us Your Resume: Apply@chiefmedia.com

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Chief Media Transforms Programmatic TV Buying with New Advanced Audience Targeting for Linear TV

NEW YORK, NY, October 3, 2017 – Chief Media, a leading direct response marketing agency, announced today new technology innovations that provide marketers with robust programmatic TV ad solutions and strategic media buying powered by first-party audience data.

Through a strategic alliance with Futures Media, Chief Media empowers its clients with its Television Trader Terminal (T3 Technology), the first technology built specifically to manage the live marketplace of linear television. Marketers using Chief Media can now employ this platform to access, build and optimize efficient audience based media plans in TV real time using first-party data while gaining a deeper knowledge and true understanding of active viewership.

“We are on the cusp of a significant pivot in the media sector where traditional and digital channels will finally converge empowering marketers with the sophisticated targeting tools to build truly holistic, multi-platform video media plans,” said Scott Paternoster, Founder and CEO at Chief Media. “Our partnership with Futures Media is a testament to our continued investment in technology to ensure we are consistently providing innovative solutions for our clients and pushing the industry forward.”

Leveraging Chief Media’s attribution engine, Continuum, marketers can achieve great accuracy, measure cross-screen campaign effectiveness and integrate conversion data to gain a more holistic picture of their media return on investment when coupled with the new programmatic offering.

“By blending the art and science of efficient media buying with the data, analytics, tools, and technology of the programmatic digital world, we are helping brands eliminate media waste and maximize ROI by making smarter faster strategic marketing decisions,” said Josh Winograd, CEO at Futures Media. “Our partnership with Chief Media has put us in a position to service all multi-platform video clients, from direct-to-consumer ROI-focused clients to audience targeted brands looking for efficiencies beyond Nielsen age and demographic models.

About Chief Media
Since 2001, Chief Media has powered direct response media with pioneering technology that enables clients to richly engage customers and optimize every dollar spent. As the first DR agency to develop cross-screen attribution software to pinpoint integrated media response behavior and precisely measure ROI, Chief Media leads best practices for campaign optimization and customer lifetime value. With a commitment to our clients’ short and long-term success, we combine nearly 20 years of exceptional service and cutting-edge tools with the strongest relationships in the business—from media vendors, telemarketers, call centers, fulfillment houses, and merchant banks—to ensure data-driven DR campaigns and retail opportunities achieve outstanding results.

About Futures Media
Future Media is an advanced TV technology that delivers a centralized and agnostic marketplace for video advertising.

Futures Media was founded in 2013 with the vision to forge the precision targeting of digital with the reach of traditional television to deliver a powerful and holistic video platform. Our T3 Technology™ empowers brands with universal access to cross-screen audiences helping them to more efficiently plan, buy and optimize. In turn, publishers gain more control over inventory and pricing.

Futures Media is comprised of seasoned professionals spanning the digital, television and financial sectors. The combined experience has allowed us to create a platform that meets the demands of today with an eye on the future.

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