Direct Response Marketing Blog - Chief Media

Employee Spotlight Q&A: Monica Devine

Q&A with Monica Devine

There’s nothing like a fresh perspective to gain insight on things, which is why we decided to pick the brains of one of […]

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How to Market to Millennials

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Breaking down what is important to millennials, where they spend their time, and how brands can better engage with this large demographic.

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Highlights from Working from Home

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Many companies have been thrust into a remote-only office lifestyle and Chief Media is no exception. While we are trying to make the best of a different situation we wanted to share how we are finding success through photos from the Chief Media team.

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How COVID-19 Impacts Advertisers on Amazon, Google, & Facebook

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How three of the largest digital platforms, Amazon, Google, and Facebook, have been impacted by COVID-19 and how that effects advertisers. 

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Same Time Next Month? Consumers Say Yes to Subscriptions

subscription box

Subscription services have been on the rise for years only to expand more with the COVID-19 crisis. Here’s how different businesses set up subscriptions.

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Why Direct Response is the Key to Maximizing Ad ROI

Direct response advertising has been driving accountability in marketing for decades, giving direct response advertisers the edge when it comes to innovating, improving journey to purchase, and maximizing ROI.

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The Coupon Showdown: Paper or Digital?

Over 330 million coupons are redeemed each year, representing over $3 billion in savings. So what performs better — digital or paper coupons?

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Keeping Clean, Keeping Green: Do’s and Don’ts for a Successful CBD Campaign

Advertising options are limited when it comes to CBD products. However, there are plenty of highly successful ad channels that do allow CBD products – like display networks, native advertising, and digital out of home.

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How to use direct mail to microtarget your target audience

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Direct mail is a tried and true tactic that is seeing growth as brands layer it with digital tactics. Here’s how it is finding continued success.

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5 Things to Know about Scaling Advertising Reach Efficiently

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Cross-channel campaigns are a proven way to drive reach, and one way to accomplish this is by turning television & print into additional channels for tracking metrics & behavior.

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