About Us – Chief Media

We’re in this together.
Expect straight talk.
Get outstanding results.

Since 2001, Chief Media has powered direct response media with pioneering technology that enables clients to richly engage customers and optimize every dollar spent.

As the first DR agency to develop cross-screen attribution software to pinpoint integrated media response behavior and precisely measure ROI, Chief Media leads best practices for campaign optimization and customer lifetime value.

With a commitment to our clients’ short and long-term success, we combine nearly 20 years of exceptional service and cutting-edge tools with the strongest relationships in the business—from media vendors, telemarketers, call centers, fulfillment houses, and merchant banks—to ensure data-driven DR campaigns and retail opportunities achieve outstanding results.

Learn More About Our Team
Scott in front of window
Scott Paternoster, Founder & CEO

Our Mission

To immerse ourselves in your business and deliver unparalleled media and technology expertise to maximize campaign ROI and drive profitability.

From the very beginning, Chief Media has been on a mission to redefine the client-agency relationship and operate with full transparency to earn our clients’ trust.

We believe that all too often business partners are not given a clear view, accurate data or the ability to make fully-informed decisions. We hold ourselves accountable for our actions and information, staying focused on being nimble and responsive to the marketplace while meeting our clients’ goals.

Knowing companies, big and small, depend on us to get maximum value for their investment, we’ve built an incredible team of smart, passionate, innovative, and highly communicative people dedicated to championing our clients’ success every day.

What Our Clients Are Saying
Listening to a presenter
Account Executives at Chief Media

Our Values

  • Work passionately on behalf of our clients every day.

  • Communicate with transparency to ensure trust.

  • Bring fresh ideas to push the boundaries on what is possible.

  • Work in partnership with all stakeholders to build enduring relationships.

“Next to our people, we make the largest investment in technology year after year because we believe it makes all the difference for our clients.” – Scott Paternoster, Founder & CEO

As technology innovators we create the power to make faster, smarter decisions that enable you to get the best results. Through proprietary data-driven tools like Continuum and investment in Advanced TV with our sister company, Futures Media, we provide unique capabilities to plan, buy, analyze and optimize media effectiveness.

Our technology gets you out in front, capitalizing on evolving traditional and digital media and realizing the highest return on investment spend.

Learn About Our Technology
Futures Media
Every Year We Invest in Technology

Continuum

The only technology platform for cross-screen optimizing for ROI and customer lifetime value.

Continuum

We Saw Double Digit Growth

Chief Media offered exactly what we needed after we took over the rights to these products, enabling a significant rebranding effort, digital presence and superior retail support. We saw double digit growth in all aspects of our business.
Patrick Baynes - General Manger, SCN Products

They deliver superior results-oriented reports

They deliver superior results-oriented reports, so we know our attribution as well as critical category and competitor insights that shape our media strategies. Bottom line is they won't recommend the media unless it works.
Darren Contardo - SVP Marketing, SlimFast & HNS

Chief is among our most valued partners

We’re happy to include Chief among our most valued partners and look forward to continued expansion utilizing their emerging technology and media buying techniques.
Jose Maury - SVP Acquisitions & Sales, New Vitality

An extension of our marketing function

Chief Media has effectively become an extension of our marketing function. From the top down, the team at Chief working on our business consistently has our best interests in mind and makes proactive recommendations to improve performance.
Patrick Carroll - Chief Marketing Officer, NutraClick

Helped us gain a significant market share

Their tracking, attribution and other forward-looking technologies have helped us gain significant market share and growth.
Jeta Kaziu - Director of Marketing, Harvest Direct

We’ve been able to propel our growth

Their revolutionary reporting and tracking technology made the decision easy. They were swiftly able to customize their analytics to match our profile and marketing needs. With Chief’s help, we’ve been able to manage and propel our business growth far beyond our initial expectations.
Jonathan Flicker - CEO, Orthology