Since 2001, Chief Media has powered direct response media with pioneering technology that enables clients to richly engage customers and optimize every dollar spent.
As the first DR agency to develop cross-screen attribution software to pinpoint integrated media response behavior and precisely measure ROI, Chief Media leads best practices for campaign optimization and customer lifetime value.
With a commitment to our clients’ short and long-term success, we combine nearly 20 years of exceptional service and cutting-edge tools with the strongest relationships in the business—from media vendors, telemarketers, call centers, fulfillment houses, and merchant banks—to ensure data-driven DR campaigns and retail opportunities achieve outstanding results.
To immerse ourselves in your business and deliver unparalleled media and technology expertise to maximize campaign ROI and drive profitability.
From the very beginning, Chief Media has been on a mission to redefine the client-agency relationship and operate with full transparency to earn our clients’ trust.
We believe that all too often business partners are not given a clear view, accurate data or the ability to make fully-informed decisions. We hold ourselves accountable for our actions and information, staying focused on being nimble and responsive to the marketplace while meeting our clients’ goals.
Knowing companies, big and small, depend on us to get maximum value for their investment, we’ve built an incredible team of smart, passionate, innovative, and highly communicative people dedicated to championing our clients’ success every day.
Work passionately on behalf of our clients every day.
Communicate with transparency to ensure trust.
Bring fresh ideas to push the boundaries on what is possible.
Work in partnership with all stakeholders to build enduring relationships.
“Next to our people, we make the largest investment in technology year after year because we believe it makes all the difference for our clients.” – Scott Paternoster, Founder & CEO
As technology innovators we create the power to make faster, smarter decisions that enable you to get the best results. Through proprietary data-driven tools like Continuum and investment in Advanced TV with our sister company, Futures Media, we provide unique capabilities to plan, buy, analyze and optimize media effectiveness.
Our technology gets you out in front, capitalizing on evolving traditional and digital media and realizing the highest return on investment spend.