Direct Response Marketing Agency - Chief Media

Whether you’re new to DR or have been down this road before, we’ll help define goals, crystallize your target segment, establish performance metrics, and execute the strongest integrated media mix to drive customers to where you want them to go. We’re hands-on all the way. Your sales depend on it.

Reach Your Audience

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We provide unique capabilities to plan, buy, and optimize media effectiveness to reach your most profitable customers. Our technology gets you out in front, capitalizing on evolving traditional and digital media and realizing the highest return on investment.

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Full-Service Agency

Media Buying

Our buying power is super-charged by 20+ years in DRTV and advertising with first-mover innovation in digital.

Advanced TV

We use data-driven ad tech to pinpoint the right consumer audience for your message.

Retail Placement

We can get your product into the right stores to reach your target customer where they shop.

Digital Marketing

We have a talented in-house team of digital experts in search, social, and web development.

Analytics & Reporting

Get critical, detailed information, so you have a clear picture. You’ll never be in the dark.

Predictive Modeling

Where, when, and how–from cost and revenue projections to campaign allocation and performance.

ROI Optimization

Continuum enables sophisticated media-to-sales attribution and robust ROI measurement.

Market Research

Consumer behavior analysis and data that provides insights and gives a distinct competitive advantage.


Continuum – Attribution Engine

Our proprietary technology platform for cross-screen sales attribution.

Our unique technology platform enables sophisticated media-to-sales attribution, real-time optimization, and robust ROI measurement, using transactional data to determine the true lifetime value of your customers.

Learn More About Continuum
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DRTV with the accuracy of digital marketing attribution.

Client Testimonials

Unger Products
Nutrition 21

They deliver superior results-oriented reports

They deliver superior results-oriented reports, so we know our attribution as well as critical category and competitor insights that shape our media strategies. Bottom line is they won't recommend the media unless it works.
Darren Contardo - SVP Marketing, SlimFast & HNS

Media Verticals

Traditional TV




Advanced TV




Our Company

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“Next to our people, we make the largest investment in technology year after year because we believe it makes all the difference for our clients.”
— Scott J. Paternoster, Founder & CEO

We’re in this together.

We are on a mission to redefine the client-agency relationship. We’ve built an incredible team of smart, passionate, innovative, and highly communicative people dedicated to championing our clients’ success every day.

We believe that all too often businesses are not given a clear view, accurate data, or the ability to make fully-informed decisions. We hold ourselves accountable for our actions and our information.

By leveraging our state-of-the-art attribution engine, you will get precise and reliable analysis about what’s working, what’s not, and where to get short and long-term value.

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Ask us how we can help you get the results that you want.