Direct Response Marketing

What you need to succeed.

Why choose Chief Media?

Whether you’re new to Direct Response or have been down this road before, we’ll help define goals, crystallize your target segment, establish performance metrics, and execute the strongest integrated media mix to drive customers to where you want them to go. We’re hands-on all the way. Your sales depend on it.

Media Buying

Over 20 year in DRTV and advertising with first-mover innovation in digital.

Advanced TV

Data-driven ad tech pinpoints the right consumer audience for your message.

Digital Marketing

Expertise in search, social media, and programmatic advertising that drives response.

Predictive Modeling

Where, when, and how–from cost and revenue projections to campaign allocation and performance.

Web Development

High-impact websites that are built for capturing leads and driving sales.

Analytics & Reporting

Critical, detailed information to give brands a clear picture about what media is driving success.

ROI Optimization

Sophisticated media-to-sales attribution and robust ROI measurement through proprietary technology..

Market Research

Consumer behavior analysis and data that provides insights and gives a distinct competitive advantage.

What makes us different?

Continuum, our unique technology platform enables sophisticated media-to-sales attribution, real-time optimization, and robust ROI measurement, using transactional data to determine the true lifetime value of your customers.


Learn More About Continuum ➜

Let's work together

We work passionately on behalf of our clients every day
Communication with transparency is key to ensure trust
Bringing fresh ideas is always necessary to push the boundaries on what is possible
Always work in partnership with all stakeholders to build enduring relationships

What they've said

AN EXTENSION OF OUR MARKETING FUNCTION

Patrick Carroll

Chief Marketing Officer, NutraClick

"Chief Media has effectively become an extension of our marketing function. From the top down, the team at Chief working on our business consistently has our best interests in mind and makes proactive recommendations to improve performance."

WE SAW DOUBLE DIGIT GROWTH

Patrick Baynes

General Manger, SCN Products

"Chief Media offered exactly what we needed after we took over the rights to these products, enabling a significant rebranding effort, digital presence and superior retail support. We saw double digit growth in all aspects of our business."

THEY DELIVER SUPERIOR RESULT-ORIENTED REPORTS

Darren Contardo

SVP Marketing, SlimFast & HNS

"They deliver superior results-oriented reports, so we know our attribution as well as critical category and competitor insights that shape our media strategies. Bottom line is they won't recommend the media unless it works."

HELPED US GAIN A SIGNIFICANT MARKET SHARE

Jeta Kaziu

Director of Marketing, Harvest Direct

"Their tracking, attribution and other forward-looking technologies have helped us gain significant market share and growth."

CHIEF IS AMONG OUT MOST VALUED PARTNERS

Jose Maury

SVP Acquisitions & Sales, New Vitality

"We’re happy to include Chief among our most valued partners and look forward to continued expansion utilizing their emerging technology and media buying techniques."

What we believe in

"Next to our people, we make the largest investment in technology year after year because we believe the combination of the best people and our technology makes all the difference for our clients."
— Scott J. Paternoster, Founder & CEO

Ready to start?

Ask us how we can help you get the results that you want.